Monthly Archives

May 2018

Monthly Archives: May 2018

Ride and Drive Attracts Over 10 School Districts

Ride and Drive Attracts Over 10 School Districts

Last month, the parking lot at our headquareters in Livonia, Michigan, was full of school buses and more. That’s thanks to Holland Bus Company. Sales Manager Ken Haverkate was instrumental in hosting this ride and drive event where more than 10 school districts were in attendance.Holland Ride & Drive May 2018

In addition to the propane and gasoline bus ride and drives, the day was filled with additional learning opportunities. And, to add some excitement to the event, attendees could take a spin in a ROUSH Mustang and Raptor. Here’s what the day looked like:

  • Tour of the ROUSH CleanTech manufacturing floor
  • Overview of alternative fuels
  • Ride & Drive (lunch provided)
  • Demonstration of fueling
  • Tour of ROUSH buildings, including fuel rail machining and dynamometer

If you’re interested in hosting an event like this at our Livonia, Michigan, headquarters, please reach out to your ROUSH CleanTech business development manager. Or use this agenda as inspiration to hold your own ride and drive event at your dealership to help increase your sales of propane buses.

Dealer Spotlight: Bryson Sales and Service

Dealer Spotlight: Bryson Sales and Service

Dealer Spotlight: Bryson Sales and ServiceBryson Dealerspotlight May 2018

Interviewee: Mark Turner

Title: Lead Salesman

Last year, Mark Turner, lead salesman of Bryson Sales and Service, created a new initiative to help sell propane school buses. He observed that new propane sales had flattened or leveled with his current approach. So, Mark decided that he wanted to not only target the transportation directors and mechanics, but also hit a new group — the folks who manage the money.

To turn his attention toward these school business officials or “economic buyers,” Mark set his sights on the Utah Association of School Business Officials meeting. Representatives from across the state would be gathered at one place and he could present to a wide audience in a short amount of time. He secured a guest speaking spot at the meeting, which was co-presented by ROUSH CleanTech.

Mark feels that school business officials are most receptive to the cost of ownership message of propane. He’s definitely on to something as Bryson Sales and Service has doubled its propane customer base in one year with the help of this approach. And, he’s already been invited back next year to speak at the school business officials meeting!

Yet, he cautions that dealers need to educate all levels of leadership at the district to make it happen. That means leveraging from a top down and bottom up approach. Talk total cost of ownership of propane buses with the economic buyers. They know that schools and taxpayers benefit from the lower operating cost of a propane school bus. For the transportation directors, the pitch should be geared toward making it simple. And for mechanics, they want to be wowed by the ease of maintaining a propane school bus. Techs and transportation directors tend to be focused on the simplest solution.

As Mark noticed, the school bus conversation has changed with the introduction of gasoline. He suggests getting in front of the money managers to make the case for propane.

If you’re interested in learning more about leveraging this new audience, please contact your Blue Bird or ROUSH CleanTech sales rep. And, if you can get in front of people like those at the Utah Association of School Business Officials, contact Ryan Zic at Ryan.Zic@roush.com to discuss sponsorship options.

Let Everyone Know We Are Cleaner!

Let Everyone Know We Are Cleaner!

ROUSH CleanTech has two major developments that every customer should know — our optional low NOx-certified propane engines and our California Air Resources Board heavy duty-onboard diagnostics certifications. We recommend that you use this information in your bids to show our innovation and advancements in propane engine Knock Out NOxtechnology. This is especially important to include for those states that are focused on emissions reductions and green initiatives. And, for those states that have propane buses included in its Environmental Mitigation Trust (or you’re still pushing to get it), these emissions-reducing improvements can help get those funds. Here is a summary:

First, our propane engines are optional low NOx certified. With motor vehicles being the primary source of nitrogen oxide (NOx), both the Environmental Protection Agency and the California Air Resources Board have set standards for lowering NOx emissions. The EPA lowered NOx emission standards from 5.0 grams per brake horsepower per hour in 1994 to its current 0.20 in 2007. CARB’s optional low-NOx standards fall below the EPA standard at 0.05 g/bhp-hr. We developed the first propane autogas engine in class 4-7 vehicles certified to this optional low NOx level 0.05 g/bhp-hr. That means our propane engines — in every Blue Bird Vision Propane — are 75 percent cleaner than the current emissions standard.

Second, we are the first propane autogas fuel system manufacturer to receive the EPA and CARB heavy duty-onboard diagnostics certification for all its engines. All of ROUSH CleanTech’s propane autogas-fueled vehicles with Ford 6.8L 2V and 3V engines are covered under the CARB HD-OBD certification — which includes every Blue Bird Vision Propane school bus. This HD-OBD certification applies to all vehicles over 14,000 lbs GVWR. The onboard monitors will now track and report out the continuing compliance of the emissions performance of the vehicle, as they have since 2016 for gasoline vehicles.

If you have any questions about low NOx or CARB HD-OBD certifications, please contact Ryan Zic at Ryan.Zic@roush.com.

Blue Bird Extends Exclusive Partnership with ROUSH CleanTech

05.10.18 — Blue Bird and ROUSH CleanTech have extended their alternative-fueled school bus partnership through 2025. Since 2012, the relationship between the school bus manufacturer and alternative-fuel system manufacturer has resulted in 1,300 districts operating more than 16,000 propane, compressed natural gas and gasoline-powered school buses.

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Blue Bird, ROUSH CleanTech Extend Alt-Fuel School Bus Partnership

Blue Bird is the first and, to date, the only school bus manufacturer to offer a complete line of CNG, gasoline and propane models from one common engine architecture, which Blue Bird said simplifies service and maintenance. ROUSH CleanTech is the first Ford QVM-certified alternative fuel vehicle manufacturer to modify the 6.8L V10 engine to run on any of the three fuels.

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Making a Case for Propane-Powered School Buses

Recent claims state that diesel buses are cleaner, cost-effective and innovative – more so than propane. A blanket statement like this is not accurate. So, how can you approach potential school district customers about propane buses to increase your propane sales if they are convinced diesel is good enough? Here are some facts to consider from Todd Mouw, president of ROUSH CleanTech.

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New ROUSH CleanTech President to Stay Focused on Classes 4-7

After eight years and working with Roush CleanTech since day one, Todd Mouw was promoted to president of the alternative-fuel vehicle technology company. But, before his career with Roush, Mouw owned a small sales and marketing company that opened the door for where he stands today.

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Our Latest Product Innovation: Battery Electric Medium Duty Trucks

Last week at ACT Expo, I was honored to announce our newest clean-energy technology advancement — our first fully electric vehicle. It is an opportune time as diesel prices are up $.54/gallon year over year reaching levels we have not seen in a few years. Couple this with unprecedented levels of funding and incentives and the increased cost and complexity of diesel engines and it is clear to most fleets that a non-diesel alternative is a must have.

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Schwan’s Home Service Unveils Fleet of Propane Autogas Delivery Trucks

Schwan’s Home Service, Inc., Marshall, Minn., deployed 200 ROUSH CleanTech E-450 cutaways with plans to lease an additional 400 units by the end of 2018, totaling 600 vehicles. “Propane-powered vehicles have played a key role in Schwan’s product delivery for more than 40 years,” says Danielle Stariha, senior manager of fleet and procurement for Schwan’s Home Service. “Total costs of ownership for propane autogas is much lower than traditional fuels and other alternative technologies, which is why we are continually implementing the newest propane technology.”

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