Dealer Spotlight: Hartley’s School Buses

 

Salespeople from Hartley’s School Buses made their first trip to our Livonia, Michigan, facility last month. Representatives from three Montana school districts joined the tour. To help cover the cost of the trip, Hartley’s took advantage of our Tour Support Program, which enabled the dealer to bring in a diverse group of customers.

Both current propane school bus users and others who have not yet purchased propane buses attended, creating an engaging dynamic to introduce potential users to existing users. Being together on this trip gave the two sets an opportunity to talk with and learn from each other about their experiences instead of only hearing from salespeople.

The dealer is confident that the districts that don’t currently have propane buses will add them soon.

Tour Support Program

The Tour Support Program has become a highly effective sales tool. A facility tour at ROUSH CleanTech headquarters in Livonia, Michigan, is a great resource to educate both your customers and your employees. Depending on your goals, we can customize the tour’s content to focus on propane, compressed natural gas or gasoline school bus sales, technical service or general education.

We want to provide an equal opportunity for all dealers, regardless of your location, to visit our factory. To help cover the cost of this tour, we pay a portion of expenses based on where you’re coming from. Check out the map here to determine how much we will cover, per person, for visits from your state.

The typical tour itinerary includes:

  • Afternoon arrival of dealer personnel and customers.
  • Dinner hosted by ROUSH CleanTech and Blue Bird.
  • Morning tour of the ROUSH CleanTech manufacturing facility, product overview and service presentations.
  • Break for lunch provided by ROUSH CleanTech and Blue Bird.
  • Demonstration of propane autogas fueling.
  • Tour of ROUSH Performance and / or a tour of the Roush Automotive Collection museum, featuring Jack Roush’s personal collection of cars.
  • Afternoon departure.

In order to qualify for the reimbursement program, the following criteria are required:

  • Customer attendees must be current or prospective customers who plan to purchase in the next 12 months.
  • Maximum group size is 30 people.
  • Background information, including attendees’ names, titles, district and contact information, must be provided to ROUSH CleanTech in advance of the tour.
  • At least one dealer representative must attend.

Whether you’ve taken this tour before with your team or a customer, or this is your first time, you’re sure to learn something new, and, more importantly, to close more sales.

To schedule a tour through our Tour Support Program, call us at 800.59.ROUSH or contact your ROUSH CleanTech rep today.