Three Ways Media Coverage Helps Sales

Usually, we feature a new school bus adoption and the media coverage it gains. This month, we decided to give you tips on how to leverage all of the positive PR we get from these articles to help you with your sales efforts. Learn three ways media coverage helps sales.

  1. Adds credibility to our brand.

PR is a powerful way to enhance our credibility in the eyes of your prospects and customers. Plus, it gives the perspective of the school district, which peers value.

  1. Builds validation of propane school buses.

Have you ever been asked how our propane school buses stack up to the competition? One way is to show them with the coverage that our propane school buses receive. Read some of the headlines from this year in our online Newsroom, like this recent article about two Pennsylvania school districts.

  1. Provides evergreen content.

Once a news article is published online, it becomes nearly evergreen since it’s posted for an extended period of time. This makes it appealing when a potential client searches for “propane school bus” on the internet and clicks the News button. Try it yourself to see how many listed are about Blue Bird customers!

If you have any questions about how to leverage PR for your sales, contact your ROUSH CleanTech sales rep.