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Dealers: Cardinal Bus Sales and MacAllister Transportation

We recently hosted two groups here at ROUSH CleanTech. Overall, we welcomed three school districts with representatives interested in learning more about our propane school buses.

For the first group, Cardinal Bus Sales brought an existing customer and a potential one from two Ohio school districts to tour our facility in Livonia, Michigan. For the second group, MacAllister Transportation brought in a superintendent, CFO, COO and transportation director from a very influential school district in Indiana. It was great to have all levels of management from that school district present so we could explain to each of them why propane buses make sense for their district in ways that applied to their interest.

Tour Support Program

The Tour Support Program has become a highly effective sales tool. A facility tour at ROUSH CleanTech headquarters in Livonia, Michigan, is a great resource to educate both your customers and your employees. Depending on your goals, we can customize the tour’s content to focus on propane, compressed natural gas or gasoline school bus sales, technical service or general education.

We want to provide an equal opportunity for all dealers, regardless of your location, to visit our factory. To help cover the cost of this tour, we pay a portion of expenses based on where you’re coming from. Check out our recently updated reimbursement map to determine how much we will cover, per person, for visits from your state.

The typical tour itinerary includes:

  • Afternoon arrival of dealer personnel and customers.
  • Dinner hosted by ROUSH CleanTech and Blue Bird.
  • Morning tour of the ROUSH CleanTech manufacturing facility, product overview and service presentations.
  • Break for lunch provided by ROUSH CleanTech and Blue Bird.
  • Demonstration of propane autogas fueling.
  • Tour of ROUSH Performance and / or a tour of the Roush Automotive Collection museum, featuring Jack Roush’s personal collection of cars.
  • Afternoon departure.

In order to qualify for the reimbursement program, the following criteria are required:

  • Customer attendees must be current or prospective customers who plan to purchase in the next 12 months.
  • Maximum group size is 30 people.
  • Background information, including attendees’ names, titles, district and contact information, must be provided to ROUSH CleanTech in advance of the tour.
  • At least one dealer representative must attend.

Whether you’ve taken this tour before with your team or a customer, or this is your first time, you’re sure to learn something new, and, more importantly, to close more sales.

Both Cardinal and MacAllister found the tours so effective to generate sales that they graciously elected not to be reimbursed.

Thanks for bringing the customers to us!

To schedule a tour through our Tour Support Program, call us at 800.59.ROUSH or contact your ROUSH CleanTech rep today.